Global Business Operations (GBO)

The module will be assessed through an individual report of max. 3000 words, assessing all the learning outcomes. You are required to critically assess the sustainability policy of an events business or event itself, and offer suitable recommendations in line with your critical appraisal, and based on theories discussed in the class and beyond. Support should be provided thoroughly. The chosen event or event – management company could be of any size, nature and in any location of your choice. Yet, it is not recommended to focus on Global Business Operations (GBO), however. Examples such as the Olympic Games, FIFA or Formula One events, lead often to weak reports as to many variables are involved.

FORMAT

• All reports should be typed using 12p text, 1.5 line spacing, Arial
• All reports should be spell checked, peer review is allowed, the usage of Grammarly is recommended,
• Focus and structure should be given with effective use of headings and subheadings, pictures are not appreciated, (unless they significantly contribute to the content),
  • All sources must be referenced using the Harvard Referencing System, consistently.
• A full reference list of all sources must be included at the end of the report.
• Graphs and pictures are not appreciated, unless they support directly the text provided
• Appendices are allowed when needed

REPORT STRUCTURE

The course leader would like to suggest the following report structure:

• Title page: Include the program name, module name and code, title,

student name and UoD number, lecturer name, and submission date.

• Acknowledgements: If appropriate, provide a page acknowledging

those who helped you completing the report

• Table of contents: List the contents (Introduction, Findings and

Analysis, Conclusion, References) and the page numbers they appear
on.

• Introduction: In approximately 300 words set the background, explain

the aim or goal of the report, the report approach and the
characteristics of the chosen event case.

• Stakeholder theory: include who counts in your event case and why
• Findings and analysis: In approximately 2’000 words present the

sustainable theories, applicable to your event case, describe the
sustainable event policy and the sustainable event practices.
Summarize your findings are provide linkage among.

• Recommendation: address potential gaps, opportunities or ideas

reflecting on the presented sustainable theories, event policies and
their practices

• Conclusion: In approximately 200-300 words summarize the main

points and justify your opinion.

• References: Provide a reference list of all sources.(TRY TO USE REFERENCE FROM GOOGLE SCHOLAR, EMERALD, EBSCO HOST, TAYLOR FRANCIS ONLINE, BRITANNICA ACADEMIC, OPENSTAX CNX ETC!!!)
• https://www.journals.elsevier.com/international-journal-of-hospitality-management/open-access-articles/
• http://www.emeraldinsight.com/
• https://scholar.google.ch/schhp?hl=en&as_sdt=0,5
• http://www.tandfonline.com/
• https://www.journals.elsevier.com/tourism-management/recent-articles
• http://www.sciencedirect.com/science/journal/14476770
• http://cnx.org/browse
• THESE ARE THE REFERENCE SHOULD BE USED! THANKS!
• Appendix: When needed (Please put the list of stakeholder)!!!

(NO FOOTNOTE AND MODEL)

PROCESS:

1. Introduction and context( around 1 page)(TO START THE INTRODUCTION, PLEASE MENTION THAT WITH A QUOTE.( EG: FREIDMAN MENTIONED THAT…… AND EXPLAIN A BIT) (DO NOT WRITE SUSTAINABILITY IS A TREND AND TELL THE DEFINITION!! NO DEFINTION!!)
2. Assessing a sustainability policy(MENTION THAT WHICH PERSPECTIVE FOCUSING ON AND WHY)
3. Stakeholder analysis(around 1 page)(including who to address)
4. The outcome(The policy VS practice)(COMPARISON)
5. Connect the sustainability theory(EG: Triple Bottom Line, Corporate Social Responsibility from M.Friedman, Corporate Social Performance from D.Wood and ISO etc.
6. Present Findings(Recommendation)( Around 1.5 pages)
7. Conclusion
8. LIST THE STAKHOLDER AND PUT IN TO THE APPEDIX (A SAMPLE WILL SEND TO YOU)