Literature Review
Please review the document attached and post the below highlighted details for the same. Also include additional references if reviewing any other articles.
1. Literature Review:
. This section requires that you review at least 5 peer-reviewed literature sources
used in the research.
· For each of the 5 articles, write a paragraph each for the following sections
o Description of the research including who the target population was (if
available)
2. Research Method used to conduct the research (describe what the
researcher(s) did to gather data for the research)
a. Was survey distributed? How many questions? How many
participants
b. Was it a focus group? Was it a case study
c. Be explicit
o Findings: Indicate the findings as reported in the article
o Conclusion: What was the conclusion of the research
3. Research Methodology
Since you will not be conducting a “real” research study that would require you go
into the field, your research methodology should be a Comparative Analysis
Describe how you plan to address your research problem and accomplish your stated
goal
In this section, elaborate on all of the issues pertaining to the problem statement
described in Chapter 1
Based on the literature, highlight the impact on organizations, people or any
population.
Discuss the advantages and disadvantages
4. Findings, Analysis, and Summary
5. Conclusion
“Search Engine Optimization”
Abstract
Over and above, “The subject of this study report is search engine optimization. The report begins by providing some background information on the subject. Because the majority of the techniques used to advance destinations in search engines deal with language, SEO is also known as SEO copyrighting.” ‘Search engine optimization (SEO)’ is extremely important for a business (Ankalkoti, 2017). In search engine optimization, it is critical to employ some key processes.
“Introduction”
Search Engine Optimization (SEO) is the process of making pages or entire locations more search engine friendly, resulting in higher rankings in search results. Hence, “Improving the volume and nature of traffic to a site from search engines by structuring and developing a site to rank well in search engine results (Baye, Santos & Wildenbeest, 2015).” Precisely, ‘Advertising by understanding how search algorithms work and what human visitors could look for. Search engine optimization (SEO) is a subcategory of search engine marketing.’ Because the majority of the techniques used to advance destinations in search engines deal with language, SEO is also known as SEO copyrighting (Bhandari, 2018).
Problem Statement
The low PR, traffic, usage, and quantity of visitors of the WP Web site are the main issues to be explained in this study. The researcher should use SEO tactics to improve the website’s position and traffic, which will increase the website’s use and deception ability (Ghulam, 2017). These approaches will aid Web site owners in obtaining the top SERP positions and growing their businesses.
Web search engine optimization, web crawlers, and web mining were all investigated by Vishakha Chilpipre (2017), who reported her findings. The amount of data being inserted, removed, and modified online is increasing with the number of people using the web. Investigating exploration engine optimization, web crawlers, and web mining for search engines can assist in developing a system structure that efficiently handles web data for the benefit of the user. Some of the issues that web search engines face have also been discussed. The extraction, manipulation, and presentation of data address search engine optimization, web crawling, and web mining.
According to Sana (2014), if you want to succeed in search, you need an SEO strategy and accurate outfits to assist you sideways the route. Securing a competitive advantage that your rivals will have a hard time matching is just as important. We devised a long-term policy for crafting a customized SEO road map for your business. As new elements enter the scene and others fade away, SEO is constantly evolving. On-page and off-page optimization are the two cornerstones of effective SEO for every company. When it comes to off-page SEO, the focus is on what users are doing, social engagements, site visitors, and other publishers. In contrast, on-page SEO focuses on what a producer can regulate directly. In order b to be positioned at the top of the search engine outcomes page, companies must realize that they need the recognition, support, and backing of other organizations.
Relevance and Significance
Therefore, “SEO is the dynamic act of upgrading a Web site’s inside and outside viewpoints in order to increase the amount of traffic it receives from search engines. Understanding how a search engine works is the first step in learning SEO. Crawler-based search engines, human-controlled directories, and hybrid search engines or blended results are the three types of Web search engines. Only the crawler-based search engine, which is what the larger search engines, such as Google and Yahoo, use, is covered by SEO (Surati & Prajapati, 2018).” Crawler-based search engines include three major components: the insect, sometimes known as “the crawler,” the record, and search engine code. SEO is based on search engine principles and consists of four stages: website preparation, on-site streamlining, off-site advancement, and evaluation of results.
The primary goal of this study is to improve web designers’ and software engineers’ understanding of SEO so that sites can be built with SEO in mind, which will reduce the cost of updating sites in the future. The deceivability of dynamic sites in search engines could be improved to a reasonable degree with SEO information (Surati & Prajapati, 2018). By authoring vital code, SEO is important to improve the site’s deceivability and increase the volume of traffic to a unique site.
In the market dynamic most of the business organization is struggling to enhance the effective competition in the market. Notably the ideal makes it more difficult for the company to increase the market share of their products. The use of the SEO will change the operational matric. The induction will positively enable the business to optimize the use of the SEO to enhance the promotion of their business and hence become more competitive. The firm will foster growth and make it easier to reach the consumer and the audience of the products in the market hence becoming the automate beneficially of the research study.
Research Questions
The following are some research questions that were created for this research report:
- “What are the best-in-class SEO techniques for dynamic websites, and how are these strategies implemented inside the three major search engines?”
- “Is there a clear link between ethical SEO and a successful website?”
References
Ankalkoti, P. (2017). Survey on Search Engine Optimization Tools & Techniques. Imperial Journal of Interdisciplinary Research (IJIR), 3(5), 40-43.
Baye, M. R., Santos, B. D., & Wildenbeest, M. R. (2015). Search Engine Optimization: What Drives Organic Traffic to Retail Sites?
Bhandari, R. S. (2018). Impact of Search Engine Optimization as a Marketing Tool. Jindal Journal of Business Research.
Ghulam, A. (2017). On-Page Search Engine Optimization (SEO) Techniques Model: A Use Case Scenario of a Business Entity Website. International Journal for Research in Applied Science & Engineering Technology, 3076-3083.
Sana (2014) Search Engine Optimization a Technique, IJSRD – International Journal for Scientific Research & Development| Vol. 2, Issue 01, 2014 | ISSN (online): 2321-0613 pg. No. 775- 778
Surati, S. B., & Prajapati, G. I. (2018). SEO-A Review. International Journal of Research and Scientific Innovation, 5(2), 13-17.
Vishakha Chilpipre (2017) Survey on Search Engine Optimization Techniques, IJSRD – International Journal for Scientific Research & Development| Vol. 5, Issue 09, 2017 | ISSN (online): 2321-0613 pg. No. 867-869