· 5-4 Case Study
ABC Company, Inc., has been in existence for 10 years. It has 50 employees and currently only one location. ABC Company manufactures one product: widgets. It has managed to stay in business by holding onto a small portion of the widget market, but it is far from the market leader. Over the last five years, ABC Company’s market share has stayed more or less stagnant. The president of the company is an older gentleman who mostly works from home. He makes decisions through meetings with his managers over the phone and is rarely seen at the company. Mid-level managers don’t have much contact with each other and basically focus exclusively on their individual departments. The rest of the staff members are very distrustful of management, and there has recently been a lot of turnover. Outside of interoffice griping, there is rarely any company wide communication. Recent economic developments and technological advances in the widget industry have resulted in a greater demand for widgets in emerging markets, as well as in the United States. In order to stay competitive, ABC Company is considering expanding its operation globally. ABC has come to you, an expert on organizational change, for consulting advice.
For this assignment, you will write up an overview of the company scenario above. You will also answer some overarching questions to identify the problems/challenges the company is dealing with, as well as who the key people and teams would be to successfully implement a potential change for the company to expand globally.
This template is optional, but can be used to help keep your answers organized. To complete this assignment, review the Module Five Case Study Guidelines and Rubric document.