Scoring Rubric for Final Presentations Category Total

Points Scoring Criteria

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Score

Organization The presentation is appropriate for the topic and audience. 10

(50 points) Length of the presentation is within the assigned time limits. 10

Information is presented in a logical sequence. 10

Presentation appropriately cites the required number of references. 10

Introduction is attention-getting, lays out the problem well, and establishes a framework for the rest of the presentation. 10

Content

(50 points)

Technical terms are well-defined in language appropriate for the target audience. 10

Presentation contains accurate information. 10

Material included is relevant to the overall message/purpose. 10

Appropriate amount of material is prepared, and points made reflect their relative importance. 10

Presentation

(100 points)

Speaker maintains good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.). 20

Speaker uses a clear, audible voice. 20

Delivery is poised, controlled, and smooth. 20

Good language skills and pronunciation are used. 20

Visual aids are well prepared, informative, effective, and not distracting. 20

Score Total Points 200

Comments:

Follow a Product Final Project

Individually you will choose one product/service within the company and follow it through the term as you learn about marketing concepts. This should allow you to apply marketing principles to the same product/service that you build upon over the course of the term to help you understand some of the major aspects of the principles of marketing. Each assignment paper will be focusing on applying the course concepts you’ve learned from discussions, activities, and reading to help you synthesize and understand marketing concepts and marketing management.

The outcome of the paper is a show of understanding how each element shows principles of marketing for the product/service that you have chosen from week 1. Each assignment will be supporting the final paper. The final paper should be a project that follows one product/service throughout the term while each assignment goes deeper on the research of all the principles of marketing and should end with a research paper with a better understanding of marketing in general.

The final paper will be a total of 12-15 pages, typed double space, Times New Roman, 12pt font size. APA 7th will be used on all submissions.

Below is the lay-out of the Final Paper Project

Week 2: Choose a product/ Service ● How is your product/service marketed to the consumer? ● What are some (named five) marketing functions that you see from your chosen product/service? ● How does the organization use marketing? ● What does the customer relationship look like from your perspective? ● Is your product/service segmented?

Week 4: Social Responsibility and Consumer Behavior ● What is the marketing strategy that your product/service chooses? Provide specific strategies. ● Look at their product/services? Are there any ethical issues that you can see? Research them. ● What kind of social responsibility do they employ in their company? ● What does consumer behavior look like? What kind of research do you think they do to ensure they follow the current consumer behavior

through the current pandemic trends?

Follow a Product Final Project

Week 6: Pricing Strategies, Positioning, Branding, Product Marketing ● Look at your chosen product/service, how are they positioning it with their competitors? ● How are they branding it? ● What kind of marketing do they do with their product/service? Portfolio, marketing mix, etc. ● What kind of promotions are they doing right now to retain customers and gain new ones during COVID? ● How about pricing strategies? How are they pricing their product/service? ● What are their price objectives? Low to gain new customers or high to gain branding differentiation?

Week 8: Marketing Plan/Research ● Where is the company distributing their product/service? ● How are they promoting their product / service using the promotional strategy? ● Provide a global marketing plan through the current ones if they have it or create one if they don’t ● What is the ultimate marketing plan to take your product/service to the next level?

Rubric for ALL ASSIGNMENTS

Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Total Value

ANSWERED all questions Answered all the questions. Answered most of the questions but missed 1 or more.

Did not answer any of the questions

Comprehension Provided clear understanding of the book reading and related it to his/her product/services. Provided at least three reasons / examples to show understanding.

Provided less than three reasons and mentioned some of the reasons from the book but did not relate it to the chosen product/service.

Provided one reason and comprehension was minimal.

Follow a Product Final Project

References Provided three references to five references to support your paper.

Provided less than three references to support your paper.

Provided one reference to support your paper. 10

APA Submission is free of errors related to citations, grammar, spelling, syntax, and organization.

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

● Don’t forget your Summary / Conclusion (5 PTS) o Summarize your entire paper and end it with food for thought

● Don’t forget your Reference Page – You should have a minimum of 3-5 References from peer-reviewed articles, our textbook, company websites, government websites, and other credible sources. NO WIKIPEDIA OR INVESTOPEDIA allowed.