1. Using a company of your choice, in a B2B sector, give an overview of the key points of how value is delivered to the clients. Give a short explanation
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of why it is important to understand in terms of sales?
2. Explain how the company above is structured (organisation) to support its sales activities?
3. Describe the key “push & pull” activities of the company and how they support value in their supply chain?
4. Give an overview of how their Sales Cycle might be managed strategically
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