1. Apply crisis communication theory to real-world crisis situations. 2. Evaluate leaders’ approaches to crisis communication and action. 3. Apply strategies for communicating and leading during times of uncertainty. 4. Apply strategies for communicating a message to neutralize risk or scandal. 5. Create opportunities for positive messaging in the midst of crisis, in order to support the organization, its people, and
its brand. 6. Evaluate ethical demands of the leader during crisis situations. 7. Create a leadership communication plan for a crisis situation. 8. Develop strategies for leading the organization toward crisis recovery and renewal.
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