Ford Motor Company, based in Michigan Detroit is one of the top automobile companies worldwide. Its primary operations include manufacturing of cars SUV’s and luxury vehicles and financing, marketing, and distribution. The company operates within the six continents. Ford Motor’s company mission is to create and distribute the most trusted vehicles, reducing congestion, reducing accidents, and reducing emissions. To achieve this objective, the company has invested heavily in technology that transforms futuristic manufacturing. Ford has also partnered with retail such as domino’s, Walmart, Lyft to pioneer in the self-driving vehicle project.
Additionally, Ford has announced its plan for manufacturing all-electric vehicles through a joint venture with Zotye, an automobile manufacturer based in China. This venture will improve electric vehicles’ lineup by at least 40 and develops 16 new models of full battery vehicles by 2022. This investment plan will oversee that Ford increases its investments planning in electrification by at least US$11 billion. To achieve this investment, the planning company plans to make its products more competitive by reducing the car lineup for passenger models and continuous production for over luxury cars such as Mustang sports cars in the US.