Mass Media on Breast Cancer

The use of mass media to render educational and motivational information about breast cancer is a crucial strategy toward averting the current trend of the healthcare state of African American women. Mass media used include radio, television, newspapers, and billboards. The use of mass media usually comes hand in hand with other approaches that aid in ensuring more people respond to the information being shared. These approaches include offering free screening services, vouchers, and same-day appointments to help cut the expenses, especially for low-income women. There is also an increased interest in using cell phone mass messaging and smartphone applications when passing or receiving information about breast cancer among young black women. The use of smartphones has become an ever-present part of modern life. More than 85% of the entire population own a smartphone. This statistic is crucial because it makes it easier to disseminate information. Text messages reminding users to undergo a mammogram exam every six months can easily be generated and sent to a significant number of people at the same time. This saves time and cost for the organization running the campaign. Emails and social media communications also have a significant impact on reaching out to African American women to do their breast cancer screening.