Develop a CRM plan of the company of your choosing.
Content:
Introduction
General information of the company and its environment
Type of business
Location & overall market information
Competitive scenario
Description of the product and services they provide
Description of the customers and services interaction
Develop CRM plan considering the different areas of the company.
Strategic
Analytical
Operational
Collaborative
CRM Performance metrics to use/used to determine success or failure of the plan.
Distribution of Grade Elements
Conclusions
References