Social media marketing campaign analytics for iShirt will focus on several metrics to measure the effectiveness and success of the campaign, especially in attaining the key objectives and goals of Apple Inc., which are to provide quality products and services to customers and create profits for stakeholders. The analysis shall involve collecting vital data on the iShirt from the different social media platforms (Adeola et al., 2020). Measuring the effectiveness and success of the social media marketing campaign will focus on several measurable metrics, including engagement, awareness, and ROI.
Apple Inc. will employ engagement metrics to measure the effectiveness and success of the social media marketing campaign by evaluating how the audience is actively involved with the marketing content for iShirt. The audience interacts with the social media marketing content through likes, comments, and social sharing (Misirlis et al., 2018). This will provide essential data, such as individual engagement metrics, post engagement rates, and account mentions, especially for organic campaigns.
The company will also focus on awareness metrics to determine the effectiveness of the social media marketing campaign in creating brand awareness and perception for iShirt. The key metrics to track in the awareness realm are impressions and reach (Misirlis et al., 2018). Impressions will illustrate the number of times a social marketing post will show up in customers’ timelines, while reach will indicate the potential unique viewers a social media post will have. These metrics provide a picture of the visibility and performance of the marketing content on social media.
The iShirt social media marketing campaign will also analyze and track ROI by monitoring referrals and conversions attributed to the social media marketing campaign. Referrals and conversions are essential metrics for social media marketing campaigns because they are tied to sales, marketing goals, and business objectives (Adeola et al., 2020). Conversions explain the number of sales generated through online sites accrued to social media marketing campaigns. Combining these key metrics will provide an overall image of the effectiveness and success of the social marketing campaign for Apple’s iShirt.