External Environmental Analysis

Question 4:

We cannot always control political, technological, economic, or cultural issues. Given that, answer the following questions:

· How often would you reevaluate your business strategy to maintain a competitive edge in the market place?

· What factors would you use to evaluate the need for change, and what tools would you use to make the changes?

· While performing an external environmental analysis, how important is it to use all four components and why?

Question 3:

Based on your readings and learning, complete the following tasks:

· Describe the attributes of an effective strategist.

· Explain how you would create and sell a strategic mission to stakeholders.