Global Marketing Plan

Seam Online Grocery Store is a business that ventures into the global market and offer quality products to the customers. The products that the company will be dealing with include the meat, fresh produce that comprise of the vegetables, fruits and also the canned and packaged goods. The Seam Online Store would also deal with dairy products, bakery goods and also the frozen and prepared foods depending to the geographical location. The business targets on the global market and looks forward to venture into other markets after succeeding in the local United States market (Blum, 2020). The primary target customers for the grocery store are the clients that are using the online platforms and are interested in having their products ordered online and delivered to their doorsteps. The nature of the target customers are those that developed the habit of online ordering during the period of COVID-19 and require to maintain the kind of lifestyle to save their time of visiting the stores and pick them but instead have to order and get them delivered in the doorstep (Anon & Arora, 2021). There is no requirement for online grocery shopping to be convenient, enjoyable, or populated by robots in order to be effective. Even if those are just means to a goal, an online grocery store’s primary responsibility is to provide for a person’s most fundamental needs. As a result, it must be dependable and speedy as well as cost-effective and scalable. As long as consumers do not have access to these basic features, online groceries will only serve as a fallback option for those who still prefer to buy in person.