Analyze the impact that the current ECRHS brand has on consumer choice of its products and services. In your analysis, consider the following:
· What is the current branding strategy of ECRHS?
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· How are the organization and its brand(s) perceived in the market?
· Are there any negative impacts of legal cases against the organization within the community or its consumers? How might this impact their choice of a health care provider?
· How have your acquisitions of other health care facilities impacted your brand image and hence consumer choice of your organization?
· How has your handling of the COVID-19 pandemic impacted your brand image?
· What impact do your branding strategies have on consumer choice and bargaining power?