3. Building an Organizational Culture. Normally, firms develop and manage their cultures, rather than allowing them to emerge naturally. For MNEs however, this is challenging because managers from different countries often have different values than those of their MNE. Convergent values ease the exchange of ideas between people from different countries, while divergent values tend to create boundaries and barriers. To overcome these challenges, many MNEs promote closer contact among managers from different countries by rotating managers among operations in their various locations. Besides spreading best practices throughout the organization, rotating managers improves their understanding of the company’s culture.
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