While immediate gratification may drive consumers to a physical store, convenience is what frequently draws them to online shopping, Because it is available to shop 24/7.
Except for immediate gratification, convenience is also a factor drawing customers to the online store, Being able to shop anytime, anywhere is a significant motivator increasing online sales every year. If you are a shopper, don’t purchase at midnight or in your sweats because it can affect your money pocket seriously. Customers won’t spend too much money when online shopping, they only are laser-focused on necessary goods. For brick-and-mortar stores, they may stop to get a meal as well as visit other stores and make the wasteful expenditure. Besides, they can compare prices and find the best possible deals immediately.
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Besides, looking for parking, standing in line or dealing with crowds is also hassle reasons leading consumers to the online store. Free shipping and free returns can also make or break the decision to buy online or buy at the physical store.
Consumers can save precious time rather than visiting multiple stores in different locations. Scarce products are found easily via some clicks.