Design and deliver a compelling sales pitch for a product or service of Princess Yakht company.
You must justify its effectiveness according to key indicators of the market
The Presentation is in PowerPoint
What does the company sell?
What do they say they sell in terms of their communication (e.g. USP, Mission, Ethics etc)?
Using the Value Chain Model, what is the company value assertion? »
What influences your customers’ purchase decision (think of the types of needs they have)? »
It assesses the following learning outcomes:
• Outcome 1: Link corporate, marketing and sales strategies in complex environments
• Outcome 2: Critically evaluate and formulate the criteria by which to determine a market and articulate sales strategies.
• Outcome 3: Design and communicate a compelling sales pitch for a product or service and justify its effectiveness according to key indicators of the market.
• Outcome 4: Performance of sales and revenue in order to review and assess its process and how it can be optimized