1. What are the goals of persuasive appeals?
2. Explain what AIDA is and how it’s used.
3. To whom should your cover letter be addressed?
4. Explain what you think is the difference between a me-centric cover letter versus a you-centric cover letter.
5. Explain how attention is used in a cover letter.
6. Explain how interest is used in a cover letter.
7. Explain how desire is used in a cover letter.
8. Explain how action is used in a cover letter.
9. Explain the difference between a chronological resume and a functional resume.
10. Summarize the basic guidelines for formatting a cover letter and resume.