Herzberg’s Two-Factor Theory provides an alternative perspective on human motivation. There is a stage prior to the motivation stage that Herzberg refers to as “hygiene factors.” Individuals are either satisfied or in a state of “not satisfied.” For example, an individual might be satisfied with their salary but the salary is not motivating; or, an individual might not be satisfied with their salary but not be de-motivated. The stage that Herzberg refers to as the motivation stage describes motivators. If an organization offers a bonus that an individual values then that bonus represents a motivator and the individual is motived. An insufficient bonus leads to a de-motivated individual.
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