1. Explain the issues associated with whether a small business should buy or build its website.
2. Explain some of the legal issues that are relevant to e- commerce.
3. Discuss the need for an ethical website, particularly in terms of security, privacy, and trust.
4. Explain why order fulfillment is such an important part of successful e-commerce.
There are multiple parts to the creation of an e-commerce website: the infrastructure (the nuts
and bolts building of the site), the e-marketing side (the design and creation of a web presence), and the operational side. The operational side is the focus of this section.