Objectives “give meaning to the business—and to the work done by employees—by determining
what it is attempting to accomplish.” Objectives provide direction for organizing a firm,
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helping to identify the work that must be done to accomplish the objectives. This work, in turn,
serves as the basis on which to make staffing decisions.
The resources of a small business and its employees must be coordinated to minimize
duplication and maximize effectiveness.  Coordination requires informal communication with
and among employees every day. All businesses must continually coordinate the activities of
others—an effort that should never be underestimated. Business leaders must make sure that
employees have the answers to six fundamental questions: 
1. What is my job?
2. How am I doing?
3. Does anyone care?
4. How are we doing?
5. What are our vision, mission, and values?
6. How can I help?