While most company managers are usually careful to ensure that a company’s strategy is within the bounds of what is legal, the available evidence indicates they are not always so careful to ensure that all elements of their strategies are within the bounds of what is generally deemed ethical.
Ethical Brand Management Strategies for Fashion IndustryLinks to an external site.
What are the Drivers of Unethical Strategies and Business Behavior?
The apparent pervasiveness of immoral and amoral businesspeople is one obvious reason why companies may resort to unethical strategic behavior. Three other main drivers of unethical business behavior stand out:
1. Overzealous or obsessive pursuit of personal gain, wealth, and other selfish interests
2. Heavy pressures on company managers to meet or beat earnings targets
3. A company culture that puts the profitability and good business performance ahead of ethical behavior