Majority rule refers to a decision-making rule in which each member of the group is given a single
vote and the option receiving the greatest number of votes is selected. This technique has remained
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popular, perhaps due to its simplicity, speed, ease of use, and representational fairness. Research
also supports majority rule as an effective decision-making technique.  However, those who did not
vote in favor of the decision will be less likely to support it.
Consensus is another decision-making rule that groups may use when the goal is to gain support for
an idea or plan of action. While consensus tends to require more time, it may make sense when
support is needed to enact the plan. The process works by discussing the issues at hand, generating a
proposal, calling for consensus, and discussing any concerns. If concerns still exist, the proposal is
modified to accommodate them. These steps are repeated until consensus is reached. Thus, this
decision-making rule is inclusive, participatory, cooperative, and democratic. Research shows that
consensus can lead to better accuracy,  and it helps members feel greater satisfaction with
decisions. However, groups take longer with this approach, and if consensus cannot be reached,
members tend to become frustrated.