It is critical that the supply strategy of the company supports the overall competitive strategies. It would not make sense for someone who competes in their market by being a premium brand to have a supply strategy that focuses on cheap, interchangeable suppliers.
For this Discussion, research news articles and provide an example of a company where there is a very good or a very bad match between their goals and their supply strategy. Provide the following details:
1. Who is the company and how would you characterize their strategy of competing in their marketplace?
2. Which of the goals listed on page 197 do you think they are pursuing?
3. Explain their supplier situation and why you think they have a good/bad match with their goals