Religion and spirituality grapple with some of the deepest issues people confront: death, life, purpose, ultimate meaning. All religions see these issues as transcending the mundane world of economic activity; religion is valued because of its importance in helping people come to terms with these matters. The distinctive value of religion is continually threatened by commercialization. The most notorious example, decried by many religious Christians, is the commercialization of Christmas. But perhaps even more profoundly, the commercialization of churches themselves – turning churches into profit- maximizing sellers of religion – threatens religious values.
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