The average ratings on this question, pre- sented in the first row of figures in Table 1, are the results most important to the experi- ment. These results are the ones most directly relevant to the specific dissonance which was experimentally created. It will be recalled that the tasks were purposely arranged to be rather boring and monotonous. And, indeed, in the Control condition the average rating was —.45, somewhat on the negative side of the neutral point.
In the other two conditions, however, the 5s told someone that these tasks were interest- ing and enjoyable. The resulting dissonance could, of course, most directly be reduced by persuading themselves that the tasks were, indeed, interesting and enjoyable. In the One Dollar condition, since the magnitude of dissonance was high, the pressure to reduce this dissonance would also be high. In this condition, the average rating was +1.35, considerably on the positive side and signifi- cantly different from the Control condition at the .02 level2 (t = 2,48).
2 All statistical tests referred to in this paper are two-tailed.
In the Twenty Dollar condition, where less dissonance was created experimentally because of the greater importance of the consonant relations, there is correspondingly less evidence of dissonance reduction. The average rating in this condition is only —.05, slightly and not significantly higher than the Control condition. The difference between the One Dollar and Twenty Dollar conditions is significant at the .03 level (t = 2,22). In short, when an S was induced, by offer of reward, to say something contrary to his private opinion, this private opinion tended to change so as to correspond more closely with what he had said. The greater the reward offered (beyond what was necessary to elicit the behavior) the smaller was the effect.