Communication Channels
Passing the information to all staff requires a different channel and view from the individualized. One evident difference is that writing to a larger group requires more general language yet is more formal than individualized one. Also, the channel is more formal for a larger group than the one used for the sales manager. The email to the sales manager is more detailed and uses more straightforward and specific language than the latter. The roles and duties expected in facilitating the service are more specific to the sales manager because it is a one-time message. The email is action-oriented compared to the memo, which creates awareness among all employees. That is why the memo does not include specific responsibilities but rather informative information detailing the importance of the service and further directions to be released later at the departmental level.
Email is a suitable formal communication channel, especially when a few parties are involved. It allowed the chief of staff to personalize the information and maintain the message, theme, and timeline. On the other hand, a memo is a perfect and ideal channel for passing generalized organizational information or directives to a larger audience. It is less costly and quick. Also, it provides an opportunity to relay the information online and in written records that can be pinned on the noticeboards for everyone to see. However, both emails and memos complement each other because they are formal and effective channels reliable for organizational use.