Virtue ethics, as stated earlier, argues a virtuous person is moral. The application of virtues is more likely to bring happiness. In this scenario, the question is what virtues Luke upholds. The fact that Luke is concerned about his obligation to be confidential about the company’s decisions reveals that you are discreet. On the other hand, Luke also wants to help Owen find reasonable prices for his house. Virtue ethics demands that to effectively apply their virtues without risking them becoming vices, one has to exercise practical wisdom. Using practical wisdom, Luke should convince Owen to sell his house without telling him the company plans to build an adult entertainment store. One way of doing it is promising to tell Owen his reasons later if you want to avoid lying to him about why h needs to sell his land. By doing this, Luke will be both honest and discreet. This will help in finding a solution for Owen while at the same time upholding Luke’s virtues.
The demerit of virtue ethics is based on its central assumption that a virtuous person performs a moral action. Critics have pointed out that a virtuous person can commit an immoral action by connecting it with their virtue. A person can also do a virtuous action without being virtuous. This means that virtue is loosely associated with morality. Another problem is the conflicting virtues. Like in this scenario, Luke is conflicted on whether to be discreet with company information or be honest and risk being indiscreet with company information.