creativity is simply the production of novel, appropriate ideas in any realm of human activity, from science, to the arts, to education, to busi- ness, to everyday life. The ideas must be novel—different from what’s been done before—but they can’t be simply bizarre; they must be appropriate to the prob- lem or opportunity presented. Creativity is the first step in innovation, which is the successful implementation of those novel, appropriate ideas. And innovation is absolutely vital for long-term corporate success. Because the business world is seldom static, and because the pace of change appears to be rapidly accelerating, no firm that continues to deliver the same products and services in the same way can long survive. By contrast, firms that prepare for the future by imple- menting new ideas oriented toward this changing world are likely to thrive.*