Social good has the potential to become an important element of social work practice in general and of macro practice in particular. It provides a strong link between the roots of the social work profession on the one hand, and its future aspirations on the other. Jane Addams, the founder of the social work profession, worked toward improving all three of the social good domains. Specifically, she promoted social inclusion of immigrant families and women, she worked toward peace and reconciliation, and she promoted environmental justice, advocating on behalf of the disadvantaged groups living in the tenements of Chicago surrounding Hull House. Social good is also strongly connected to the future aspirations of the social work profession as expressed through the Grand Challenges for Social Work. Each of the twelve Grand Challenges requires engaging systems of collaboration and innovative technology, and together they all promote social good.