Deviance

Define deviance, and explain the nature of deviant behavior • Differentiate between methods of social control

Are financial crimes deviant? Why do we consider them less harmful than other types of crimes, even though they may impact many more victims?

Wells Fargo CEO John Stumpf was forced to resign after his company enrolled customers in unnecessary auto insurance programs, while also fraudulently creating bank accounts without client consent. Both of these actions are prohibited by a range of laws and regulations. Over a million victims were charged improper fees or overcharged for insurance; some suffered reductions in their credit scores, and an estimated 25,000 people had their cars improperly repossessed. Even though these actions were found to be criminal, no one from Wells Fargo faced jail time, as is common in financial crimes. Deviance does not always align with punishment, and perceptions of its impact vary greatly.

What, exactly, is deviance? And what is the relationship between deviance and crime? According to sociologist William Graham Sumner, deviance is a violation of established contextual, cultural, or social norms, whether folkways, mores, or codified law. It can be as minor as picking your nose in public or as major as committing murder. Although the word “deviance” has a negative connotation in everyday language, sociologists recognize that deviance is not necessarily bad. In fact, from a structural functionalist perspective, one of the positive contributions of deviance is that it fosters social change. For example, during the U.S. civil rights movement, Rosa Parks violated social norms when she refused to move to the “Black section” of the bus, and the Little Rock Nine broke customs of segregation to attend an Arkansas public school.