The film industry took off in the 1930s, when color and sound were first integrated into feature films. Like television, early films were unifying for society: as people gathered in theaters to watch new releases, they would laugh, cry, and be scared together. Movies also act as time capsules or cultural touchstones for society. From Westerns starring the tough-talking Clint Eastwood to the biopic of Facebook founder and Harvard dropout Mark Zuckerberg, movies illustrate society’s dreams, fears, and experiences. While many consider Hollywood the epicenter of moviemaking, India’s Bollywood actually produces more films per year, speaking to the cultural aspirations and norms of Indian society. The film industry, like other media formats, has gone
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through substantial change as a result of streaming services, online privacy, and the new competition for people’s entertainment dollars. Because the mainstream movie industry has been so reliant on ticket sales at live theaters, the COVID-19 pandemic affected it more dramatically than most other media categories. Highly anticipated movies slated for 2020 and 2021 releases were delayed or shifted to streaming distribution, reducing revenue. And some companies made lasting decisions regarding their future offerings.