What do we mean by the word meaning? Titchener’s answer again involved associationism. Sensations are never iso- lated. In accordance with the law of contiguity, every sensation tends to elicit images of sensations that were previously experienced along with the sensation. A vivid sensation or group of sensations forms a core, and the elicited images form a con- text that gives the core meaning. A rattle may elicit images of the baby who used it, thus giving the rat- tle meaning to the observer. A picture of a loved one tends to elicit a wide variety of images related to the loved one’s words and activities, thus giving the picture meaning. Even with such a rationalist concept as meaning, Titchener’s context theory of meaning maintains his empiricist and associationist philosophy.